Customer
A leading dairy player which is the top dairy enterprise in China and in Asia.
Challenges:Our customer want to understand the market situation including product mix, display, price and promotion information for the new launch planning on their cheese product.
Details:We selected 2,000 retail stores in target channels and collect the in-store information in line with our customer research framework through our SO-IN Monitor Product.
Achievement:Present full market picture to our clients,We offer the fact-based data as the reference for
clients' launch plan preparation including segment visibility, promotion status and promoter investment.